Faculty & Staff Member Profile

Dr. Ream Kinawy, Faculty of Marketing at the College of Business Administration, earned her Doctorate in Marketing Management from The University of Hull, UK. Her graduate education honed her teaching and research skills. She is proficient in SPSS, Smart-PLS, and NVIVO. Dr. Ream engaged in projects like Trans-European Mobility for University Studies (TEMPUS) and Medawel for Women's Empowerment, and she's active in prestigious conferences like the British Academy of Management and the European Marketing Academy. Additionally, she reviews for journals like Emerald Publications, enriching her knowledge base and contributing to professional discourse. Her areas of research interest include Consumer Behavior and Identity, Cultural values and Marketing.