Major Description
The Marketing Major at GUST helps students develop their skills and knowledge needed to provide leadership in the global marketplace.
This requires not only being able to manage customers, products, and processes in global supply chains, but also understanding the social, political, and cultural dimensions of business in an international environment.
Careers
Students who graduate in Marketing pursue careers in fields like:
- Advertising and promotions manager
- Content strategist
- Data scientist
- Market research analyst
- Director of digital marketing
- And many more
Books
Business ethics : ethical decision making and cases by Ferrell, O. C.
Call Number: HF 5387 .F45 2017
ISBN: 1305500849
Publication Date: 2017
E-business by Schneider, Gary P.,
Call Number: HF 5548.32 .S284 2014
ISBN: 9781408093672
Publication Date: 2014.
International business : environments and operations by Daniels, John D.
Call Number: HD 2755.5 .D35 2015
ISBN: 9781292016795
Publication Date: 2015
International business : the challenges of globalization by Wild, John J.
Call Number: HD 62.4 .W586 2016
ISBN: 9781292095042
Publication Date: 2016
International business law and its environment by Schaffer, Richard,
Call Number: K 1005.4 .S33 2015
ISBN: 9781285427041
Publication Date: 2015
International financial management by Shapiro, Alan C.
Call Number: HG 4027.5 .S465 2014
ISBN: 9781118929322
Publication Date: 2014.
International human resource management by Özbilgin, Mustafa.
Call Number: HF 5549.5 .E45 I563 2014
ISBN: 9781107669543
Publication Date: 2014.
International trade : theory and policy by Krugman, Paul R.,
Call Number: HF 1379 .K78 2015
ISBN: 1292060433
Publication Date: 2015
Service management : operations, strategy, information technology by Bordoloi, Sanjeev,
Call Number: HD 9980.5 .F549 2019
ISBN: 9781260092424
Publication Date: 2019.
Strategy : an international perspective by Wit, Bob de.
Call Number: HD 30.28 .W59 2014
ISBN: 9781408082676
Publication Date: 2014
Supply chain management : strategy, planning, and operation by Chopra, Sunil,
Call Number: HF 5415.13 .C533 2016
ISBN: 9781292093567
Publication Date: 2016
E-books
Marketing 4. 0 by Philip Kotler; Hermawan Kartajaya; Iwan Setiawan
ISBN: 1119341140
Publication Date: 2017
Brand Zero: the complete branding guide for start-ups by Jacky Tai
ISBN: 9789814408349
Publication Date: 2013
E-journals
Harvard Business Review
Coverage: 1922 to present
Journal of Advertising
Coverage: 1972 to present
Journal of Advertising Research
Coverage: 1965 - present
Journal of Business Research
Coverage: 1973 to present
Journal of Marketing
Coverage: 1936 to present
Journal of Marketing Research
Coverage: 1964 to present
Journal of retailing
Coverage: 2006 to present
For more Marketing related E-journals, CLICK HERE.
Dictionaries
Dictionary of marketing terms by Peter D. Bennett, editor
Call Number: HF 5415 .D4874 1995
ISBN: 0844235989
The international dictionary of marketing : over 2,000 professional terms & techniques by Daniel Yadin
Call Number: HF 5415 .Y23 2002
ISBN: 0749435321
Publication Date: 2002
The encyclopaedic dictionary of marketing by Kaleem Mohammed Khan, Mohammed Naved Khan
Call Number: HF 5412 .K43 2006
ISBN: 0761935010
Publication Date: 2006
Salesforce CRM : The Definitive Admin Handbook (2nd Edition) (ebook) by Paul Goodey
ISBN: 9781782170532
Publication Date: 2013
Encyclopedias
The Blackwell encyclopedia of management. Marketing by Edited by Dale Littler.
Call Number: HD 30.15 .B455 2005
ISBN: 1405102543
Publication Date: 2005
Encyclopedia of New Media by Steve Jones (Editor)
Call Number: QA 76.575 .E5368 2003
ISBN: 0761923829
Publication Date: 2003
References
E-commerce 2018 : business, technology, society
ISBN: 9781292251707
Websites
About.com
MarketingProfs
Marketing resources for marketing professionals
American Marketing Association
Chartered Institute of Marketing UK
The world's leading professional marketing body.
AIESC
AIESC is an organization dedicated to providing young people a platform in which they can explore and develop their leadership potential.
Bloomberg BusinessWeek
Bloomberg Businessweek helps global leaders stay ahead with insights and in-depth analysis on the people, companies, events, and trends shaping today's complex, global economy.
Business Insider
Business Insider is a site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
CNBC
Provides the latest business news on stock markets, financial earnings on CNBC. View world markets, check stock tickers, and quotes.
GoinGlobal
GoinGlobal helps new and experienced job seekers find opportunities abroad.
IABC
The International Association of Business Communicators (IABC) is a global network of communication professionals, serving members in more than 70 countries.
Microsoft Learn
Gateway to Microsoft's learning and certification programs.
Model United Nations
Model United Nations offers students a chance to step into the role of a UN ambassador.
MovingWorlds
MovingWorlds is an organization started by Mark Horoszowski, and it aims to address the global talent gap by connecting people who want to travel and volunteer around the world through “experteering,” or volunteering your expertise with social impact organizations.
NASBITE International
NASBITE is an organization that supports both academics and practitioners in the global business profession.
Oracle
Online training and certification resources.
Professional Women’s Network (PWN Global)
The Professional Women’s Network is a diverse global federation of more than 24 professional networks in cities around the world.
Toastmasters International
Toastmasters International is a nonprofit educational organization that teaches public speaking and leadership skills through a worldwide network of clubs.
Marketing Resources & Tips
Essential marketing advice.
The European Society for Opinion and Market Research (ESOMAR)
ESOMAR, leader in market research. With more than 4,900 members from over 130 countries, ESOMAR's aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making. Maintaining consumer trust is integral to effective market, social and opinion research. ESOMAR through its codes and guidelines promotes the highest ethical and professional standards for researchers around the world.
