My talk will deal with the issues of digital transformation, in particular what social, cultural and cognitive changes have been following the advent of new technologies. The concept of digital ethics will be the theoretical framework within which we will reflect on the responsibility and awareness in the use of new technological tools.Tools like Chat GPT change the way you do everyday tasks and ask questions about the importance of human work. In fact, the human being has the ability to make sense of the world, to find connections, to grasp sensibilities and feelings.It is necessary to insist on the education of man and woman and to promote the development of the legislation that currently regulates artificial intelligence systems.