Public Relations and Advertising
Public Relations (PR) refers to the relationship between an organization and various groups of people who might have any relationship with that organization, known as stakeholders. PR involves ensuring that an organization maintains a positive brand image with its stakeholders in ways that help promote products, ideas, or positions.
To do this, people working in PR communicate through press releases, speeches, special events, social media, and much more.
One of the main ways an organization communicates with its stakeholders is through advertising. Therefore, students must also learn about the principles and processes related to the production, socio-economic aspects, effects, and future of advertising.
Graduates
Public Relations and Advertising graduates have the opportunity to fulfill many job requirements, including:
- Art Director
- Creative Director
- Brand Ambassador
- Content Manager
- Content Strategist
- Corporate Communication Officer
- Executive Assistant
- Event Coordinator
- Public Affairs Officer
- Event Manager
- Integrated Marketing Manager
- Public Relations Coordinator
- Public Relations Manager or Director
- Public Relations Specialist
- Social Media Analyst
- Social Media Manager
- Social Media Specialist
- Media Buyer or Planner
