Course Information
COURSE NAME
Professional Diploma in Digital Marketing
TOPIC
Accounting and Finance
COURSE DURATION
16 Sessions
TOTAL HOURS
40 hours
FORMAT
In person
START DATES
From 26 January, 2025
KNOW YOUR TRAINERS
Dr. Hani Al Haddad
TRAINING VENUE
GUST
Overview
TARGET AUDIENCE
The target audience for the Digital Marketing Pro course includes marketing professionals, career changers, entrepreneurs, business owners, and anyone seeking to create and implement effective digital marketing strategies.
AWARDING BODY
The Digital Marketing Institute (DMI) is a globally recognized leader in digital marketing education, trusted by industry giants and academic institutions across over 90 countries. DMI collaborates with a panel of Global Industry Advisory Champions—comprising thought leaders, innovators, and C-suite executives from top global brands—to ensure its curriculum remains cutting-edge and industry-relevant.
DMI certifications are internationally accredited and aligned with the European Higher Education Area (EHEA), making them highly valuable and widely recognized across borders. Graduates of the program join a powerful network of DMI Power Members, gaining access to exclusive content, tools, and continuous professional development resources to stay ahead in the fast-evolving digital marketing landscape.
PROGRAM CONTENT
Module 1: Introduction to Digital Marketing
Module 2: Content Marketing
Module 3: Social Media Marketing
Module 4: Search Engine Optimization (SEO)
Module 5: Paid search (PPE) with Google Ads
Module 6: Email Marketing
Module 7: Analytics with Google Analytics
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