Course descriptions

This course reinforces key enterprising concepts by providing an opportunity to apply knowledge in a practical setting desgined to match launch of a new startup business. In particular, students work in teams and are mentored through Face to face and online interactive sessions on the following journey: Design Thinking and Idea Generation, Entrepreneurship and Small Business Management, Digital Marketing, and Financial in Planning. The output of Practicum is well-developed business ideas that the students pitch in front of a jury.

Students are matched with suitable employer organizations based upon the students’ defined career goals, and areas of interest and expertise to get practical experience. The objective of the course is for students to evaluate themselves and the organization in which they work over the course of the term to determine: “If offered a career employment opportunity with this organization at the end of the term, would I accept? Why or why not?” The ‘why or why not’ will focus on the potential fit between individual strengths/ interests and the organizational environment and culture.

This course is designed to introduce students to the design, development and implementation of innovative solutions across various cutting-edge technologies. This course empowers students to tackle real-world problems by utilizing the latest technological tools and services. Students collaborate to create impactful projects, guided by both industry professionals and academic mentors, to address challenges in business and community settings.

This course examines a wide range of business theory and practical applications related to effective management practices. In addition to learning about what management is and what managers do, learners will also explore and assess their own management styles and the implications of their findings. Learners apply critical thinking skills pertaining to core business functions. Focus is on contributing factors to management, such as communication, the role of the manager, design of the organization, ethical issues, social responsibility and globalization. The course format emphasizes the application of management roles and competencies through experiential activities, group exercises and case analysis.

The course Introduction to Business Law and Ethics considers important legal principles that affect businesses and moral-ethical issues that confront them. While the course aims to provide students with a broad based knowledge of legal principles applicable globally, it also stresses the moral-ethical obligation and the importance of ethics in relation to legal principles taught. Topics include: an introduction to business law, jurisdiction and alternative dispute resolution, ethical issues that confront modern businesses, intentional and unintentional business torts, requirements of a valid contract, discharge of contract, breach of contract, sole proprietorship, partnerships, corporate formation, negotiable instruments and the banking environment.

This experimental course focuses on the topic of Organizational Behavior in more detail than MGMT 201. Students should acquire a better understanding of how people think, feel and behave individually and as a group. Other topics include: Managing diversity, attitudes and job sanctification, emotions and moods, personality, values, perception, decision making, motivation, communication, leadership, power and politics, conflict and negotiation, organizational culture and stress management. In addition to providing more details in terms of content, this course provides the student with considerable practical experience through the use of class exercises, case studies and small group discussions.

This course provides further study of statistical tools for forecasting in a decision-making context. Topics include explanatory models (multiple regression), classical time series decomposition, and extrapolative techniques (exponential smoothing and Box-Jenkins procedures). In addition, methods for considering problems of intervention effects, seasonality, and collinearity will be discussed. Students will perform extensive analyses of time series data using computer packages.

This course is a study of deterministic methods and models in operations research. It provides an introduction to operations research and focuses on model building, solution and interpretation of results. Topics include formulation, solution, duality and sensitivity analysis in linear programming, integer programming, network flow models, nonlinear optimization, and dynamic programming.

This course is an examination of the concepts, processes, and institutions which are fundamental to an understanding of manufacturing and service operations within organizations. Emphasis is on the management and organization of operations and upon the application of quantitative methods to the solution of strategic, tactical, and operational problems.

A study of statistical quality control concepts and procedures applicable to management systems, administrative activities, service industries, and nonprofit organizations. Some successful quality assurance programs will be examined.

This course provides an understanding of fundamental concepts of supply chain management. All functional areas of supply chain management are explored in an integrated view of procurement, manfacturing and operation management, transportation and logistics, inventory and warehousing, demand and planning, financial metrics, strategy and risk management for demand driven value networks. The course format emphasizes the application of supply chain management tools through experimental activities, group exercises, and case analysis.

This course draws upon the applied field of organizational behavior, management theory/science and basic accounting and finance to develop a theoretical and very practical understanding of project management for students. The course will take the students through the planning, organization, implementation and monitoring and controlling stages of project management. Tools covered include WBS (the work Breakdown Structure), CPM and PERT scheduling techniques, and earned value analysis.

This course provides an overview of Industrial-Organizational (I-O) psychology, the scientific study of human behavior in the workplace. The course covers a wide range of topics, including Individual differences, Job analysis, personnel selection, performance appraisal, training and development, job attitudes, motivation, leadership, organizational culture, and stress and work-life balance. Students will gain an understanding of the theories and research in I-O psychology and how they are applied in organizations. The course emphasizes both the theoretical foundations and practical applications of I-O psychology, including exposure to seminal theories, best practices, and future directions of the field. The goal of the course is to equip students with a sophisticated understanding of the science and practice of I-O psychology to maximize the economic and psychological well-being of employees and organizations.

In-depth examination of human resources management from a strategic perspective. Topics examined include Affirmative action and Equal Employment opportunities, Job Analysis, recruitment, selection, training and development, performance management and appraisal, compensation, Safety and Health, legal issues, labor relations and Global Human Resource Management. In addition to providing more details in terms of content, this course will be an active learning approach. Students will also spend a great deal of time in class discussing ideas, participating in exercises, and practicing the skills necessary to perform well in this class and beyond.

This course reviews the theories and the development of leadership skills and competencies. It also expands the depth of the student’s knowledge in the areas of conflict management, teamwork, and group interaction.

A study of international business and management practices. Topics covered include an introduction to international management and the multinational enterprise, the cultural environment of international management, planning in an international setting, organizing for international operations, directing international operations, international staffing, preparing employees for international assignments, and the control process in an international context. Credit not granted for students who have taken BA 4689.

The course focuses on the analysis of business problems and the use of scientific research as a problem-solving tool. This encompasses the understanding and application of appropriate research designs, research statistics, the use of the computer for data analyses, and report writing and presentation. The design of experiments, sampling, measuring, prediction, and causation are among the topics discussed.

This course provides an introduction and overview of the principles of entrepreneurship. It is designed to present a wide range of theories and practical applications related to the fundamentals of entrepreneurship. In particular, it gives students theoretical and practical insights that are particularly important during a firm's early development phases, and to effectively managing and growing an entrepreneurial firm. The course is based on active learning methods where student will be given the chance to analyze case studies, evaluate business plans, watch/comment videos on real-world empirical cases, and work on new business projects. Furthermore, guest lectures will be arranged through inviting some successful entrepreneurs to share their knowledge, expertise, and experiences with students. Finally, a large part of the course program would be dedicated to the "Startup Project" where students will have the opportunity to integrate and apply entrepreneurship theories and concepts into the development of a new venture.

This course covers topics of special interest including mathematical programming, stochastic decision-making, digital simulation, game theory, and other selected techniques.

This course is an analysis of business logistics systems, their design and operation. Topics include network design, facility location, transportation, vehicle routing, storage and handling, capacity planning, inventory management, and customer service.

This course is a study of Lean Production philosophy and techniques in manufacturing and service operations. Topics include process analysis and continuous improvement techniques, quick set-ups, total productive maintenance, kanban scheduling, cellular production, team organization of workers, supplier relations, quality management, and the environmental aspects of production.

This course provides an introduction to business analytics concepts, techniques and tools with concrete examples from industry applications. Students will learn the fundamentals & applications of descriptive, predictive and prescriptive data analytics driven strategies to make better decisions for real world problems. Applications include problems in accounting, finance, management, marketing, and operations using appropriate technologies and decision support tools.

This course covers the theory and practice of managing planned change in individuals, groups, and organizations for the purpose of improving their effectiveness, quality, and productivity. Various organization development theories are analyzed in order to develop student skills that are needed to initiate change.

An intensive study of training in organizations, including needs analysis, learning theory, management development, and development of training objectives and programs. Projects and exercises are used to supplement the readings.

?This course is an introduction to the theory of people analytics and will include some hands-on basic talent management data analysis. It will ensure that undergraduate students have the ability to use analytical techniques and data-driven approach to managing HR related issues, such as HR planning, recruitment, selection, performance management, training and development, compensation, job design and employee retention. Special emphasis will be given to the design of HR metrics, collect data, choose appropriate statistical tests, and interpret findings. By the end of this course, students will learn what people analytics is, and how the top companies are using HR analytics to become more successful and align decisions with strategic corporate objectives.

The purpose of this course is to create awareness of controversial issues about international business. Students will gain a better understanding of resistance to, and criticism of, international business and will become better prepared for dealing with these issues and problems.

Strategic Management is a capstone course where students integrate and apply concepts from accounting, economics, finance, management, marketing, and production/operations to actual or simulated business situations. This course focuses on operating a company as an integrated enterprise with an emphasis on making decisions consistent with the overall strategy of the enterprise as coordinated across business functions. Strategic decisions at multiple levels set the direction of the organization as a whole and enable the realization of organizational objectives. Topics encompass the role of top management, globalization of business, and ethical perspectives. Case studies and research reports may be used extensively.

This course is a study of the international dimensions of strategic management. It provides an introduction to the key concepts and tools necessary for international competitive analysis. Topics include the international dimensions of strategy formulation and implementation, diversification, strategic alliances and divestment.

This course provides an understanding of fundamental concepts of innovation management. It helps the student explore the innovation strategies behind the success of many companies and how their new products and services impact people’s lives. All functional areas of innovation management are explored in an in-depth view. This covers the different dimensions and types of innovations, first-movers advantage, optimal timing of new product launches, patents and trademarks for innovation, structural dimensions of an innovative organizations, the management of new product development processes, including development teams, and the crafting of a successful deployment strategy. The course emphasizes the application of innovation management tools through experiential activities, group exercises, and case analysis.

This course exposes students to the importance of ethics, social responsibility, and sustainable development. It examines the breadth of responsibility of the corporation in making ethical decisions, as well as their impact on its future directions. It gives not only understanding of main theoretical concepts, but also developing and applying the necessary skills of identification and analysis of complex ethical issues in today's business climate. In light of the United Nations' Sustainable Development Goals (SDGs), the course demonstrates the importance of sustainable development in strategic planning. In the process, it considers a wide spectrum of corporate stakeholders, good practices, and profitability.

Special Topics in Business Administration

This course is specifically aimed at international business students, supporting those wishing to gain practical work based experiential learning. The course is designed to provide students the opportunity to gain an in-depth understanding of the rapidly changing and dynamic international environment, as well as various cross border business activities through a real- world scenario. The course engages students with the overall internationalization process of companies by challenging them to critically analyse the practical aspects of international management. Such learning contributes to the development of students\' professional knowledge in managing in a global environment. Through the analysis of a business case and market entry decisions for the selected firm, students gain transferable skills to their future work. This course is suitable for juniors and senior students only. The course content is updated regularly to take into account the latest international business techniques and practices.

This capstone course offers you the opportunity to apply your academic experience to conduct an experiential learning project in a designated field and apply your education in a practical manner. Students will work in teams on a single project for one partner organization. This experience will help students enhance their skills in oral and written communication, apply the knowledge acquired during the program to solve business problems involving actual data in a realistic setting, manage team dynamics, and develop a fundamental understanding of all practical aspects of the MOB program of study. The course content is updated regularly to take into account the latest management techniques and practices.

Management Internship

Intensively introduces the legal and ethical issues confronting the global business manager. Addresses the problems of ethical decision-making, the legal system, legal processes and several areas of substantive commercial law relevant to the global business manager. Discusses the developing recognition of legal and ethical issues and their managerial implications. Examines directors liability, financial regulations, anti-trust as the fundamental legal instrument of global commercial relations. Finally, corporate social responsibility in the business world shall be analyzed.

This is an advanced, yet comprehensive, course in management and organizational behavior theories. It highlights the significant contributions of these theories to our understanding of the process of operating modern organizations in a progressively dynamic and uncertain environment. The course consequently provides the student with the practical implications in the form of best practices in establishing managerial policy and determining the adequate courses of action. A particular emphasis is given to the increasingly changing organizational cultures and how management of change paradigms can successfully guide the organization towards improvement and transformation.

Performance and success in business are judged largely by a person's ability to communicate. This course helps students develop the skills of communication, both written and oral. Topics include communication with customers, employees, management, media, the public, government entities, and other enterprises. The overall objective is to enhance (develop and improve) the student's writing and oral communication skills, and to prepare the student to advance in a contemporary business environment.

This course is designed to provide students with management science tools and techniques used for effective decision making. It emphasizes model building, scenario analysis and solution interpretation via mathematical programming, queuing and network theory models and computer based simulations. Computer software, especially spreadsheets is used extensively as the primary solution mechanism. Topics covered also include time series analysis and forecasting techniques.

This subject deals with the creation and delivery of goods and services. Topics include the design of production processes, the layout and location of production facilities, forecasting, scheduling, inventory control, queuing, material acquisition planning, and quality control. Analytical techniques are used to solve management problems.

An examination of methods for designing and operating service delivery systems, such as in the health care, financial, transportation, hospitality, and governmental service industries. Topics include process and facility design, facility layout and location, queuing, demand forecasting and management, service quality, staffing, and personnel scheduling.

?This course explores the strategy, planning and operation of supply chains. Using a cross-functional perspective, supply chain processes employed in moving products, using resources and information, and creating value are analyzed. Design principles based on the integration of key business processes within the organization and across the network of organizations that constitute the supply chain.

This course is a study of international logistics and operations management strategy, planning and operations. Topics may include multinational logistics and supply chain strategies, global network design and sourcing, international transportation, distribution and operations, import-export, risk management, etc.

?This course covers the set of data driven modelling and solution approaches utilized to effectively and efficiently address challenges faced at the various stages of supply chains. Data pertaining to demand, shipment, inventory, production and customer data will be used to determine demand, supply and distribution plans as well as transportation and network design solutions. This will encompass the techniques and strategies for optimizing the supply chain decisions and/or anticipating supply chain phenomena.

The course examines, from a strategic approach, how the human resource functions interact with the EEO laws, job analysis, competency models, recruiting, selection, training, performance appraisal and management, job design, compensation, benefits, and labor relations. The intent of this course is to enable the student to apply human resources management techniques to the business industry. In addition to providing more details in terms of content, this course will be an active learning approach. Learners will also spend a great deal of time in class discussing ideas, participating in exercises, and practicing the skills necessary to perform well in this class and beyond.

Given the rapid digital transformation in today's organizations, this course aims to provide students with analytic competencies to use in the context of human resource management in organizations. Going beyond the HR conceptual framework and its execution, students will learn the different analytics-based tools that help to acquire data, analyze, predict and finally solve HR issues they encounter in their organizations. Students will learn about essentials of HR analytics, strategic talents analytics, applied predictive analytics in HR and valuing HR initiatives at strategic and execution levels.

This course aims to provide students with the skills and tools needed to understand and assess the performance of individuals, teams and organizations at the local and global environments. Through this course, students acquire the knowledge they need to design, deliver and evaluate performance to successfully execute an organization's business strategy and establish a sustainable competitive advantage.

Contemporary business environments require organizations to navigate a growing need for organizational change. This course is geared toward enhancing students’ comprehension of the challenges, complexities and burdens associated with initiating and implementing substantial organizational change.\n\nDifferent models of change will be introduced, encompassing both individual and organizational levels. We will use a variety of learning activities including simulations, case analyses and experiential exercises.\n\nDifferent models of change will be introduced, encompassing both individual and organizational levels. We will use a variety of learning activities including simulations, case analyses and experiential exercises.

This course deals with the application of the principles of business management to the problems of small and medium size businesses. Topics include the forms of business, development of business plans, venture capital, accounting procurement, financing, distribution and negotiations for initial organization, and operation and expansion of the firm.

Innovation & Design Thinking course aims to equip students with the innovation and design thinking principles and innovative problem-solving tools to address business problems and challenges. This course has a special focus on practical skills development through active engagement into dealing with innovation-related opportunities by empowering students to ideate, launch, run, and successfully complete real innovation projects that have a significant and meaningful impact on pioneering organizations and industries. Students will work collaboratively in groups and in collaboration with potential industrial partners. Topics encompass the identification and analysis of business problems, exploration of creativity, exploration of innovative and design thinking tools, and identify innovation opportunities - all in the context of tackling challenges and addressing business problems. Cases analysis, interactive exercises, and practice-based learning projects may be used extensively, and guest speakers from well-known companies will be invited.

This course offers a comprehensive overview of the Lean Startup approach to launching successful startups. Through a hands-on learning experience, students will learn how to validate their ideas, create minimum viable products, and use customer feedback to make informed decisions. They will also explore key principles such as customer discovery, rapid experimentation, and validated learning, preparing them to succeed in the competitive landscape of modern business. The course is designed to provide students with a real-world, practical learning experience of what it's like to start a new venture. They will work in teams, test and refine their business models using the Business Models Canvas and customer development techniques, and explore the development process. Each week, students will face new challenges and opportunities, as they test and refine their assumptions. The ultimate goal of the course is to create an entrepreneurial experience for students with all the pressures and demands of the real world in an early-stage startup. By combining theory and practice, students will develop the skills, knowledge, and mindset required to transform their ideas into viable businesses.

This is a fundamental international business course aiming at introducing students to the general business environment that impacts conducting business across borders. Topics covered to include: Overview of International Business & Globalization, Culture, Government and Legal Systems, Trade & Factor Mobility Theory, Trade Protectionism, Economic Integration and Cooperation, Ethics & Social Responsibility, Strategies for International Business, Modes of Trading Internationally, and Forms and Ownership of Foreign Production.

This course is designed to provide an understanding of the processes and methodologies needed to conduct proper scientific research in social sciences in general and in the business context in particular. The course assists students in developing the skills required to select a research topic, formulate research problem, evaluate the contribution of proposed studies to the collective body of literature and the feasibility of applying their research, develop a valid research design, select adequate analyses techniques, and write a proper research proposal. Topics discussed will include theory building, measurement, data collection methodologies, internal and external validity issues, reliability, research designs, and ethical research.

Graduate program capstone course examining concepts and methods which integrate functional areas of business. The perspective is that of general management charged with directing the total enterprise. Interactions between the environment, organization, strategy, policies and the implementation of plans are explored. Special emphasis is given to globalization of business and ethical perspectives.

Topics in Management

Advanced Topics in Management

This course is designed to give students a fundamental understanding and an overview of international business environment as an elective course. Topics covered include: Overview of International Business & Globalization, Culture, Governmental and Legal Systems, Trade & Factor Mobility Theory, Trade Protectionism, Economic Integration and Cooperation, Ethics & Social Responsibility, Strategies for International Business, Modes of Trading Internationally, and Forms and Ownership of Foreign Production.

Doing Business in china

This course focuses on the basic concepts of marketing. It helps students to define and appropriately use marketing terminologies and concepts. It provides an examination of the character and importance of the marketing process, its essential functions, and the institutions performing them. Attention is focused on exploring the marketing mix by defining the term product, discussing the elements of promotion, explaining price decisions and distribution strategies. Real life examples, applications and case studies are given throughout the course to further improve student's marketing skills.

This course teaches students how to lead and manage successful service organizations by delivering quality services to the marketplace within a dynamic environment. The core of the course is structured around understanding and developing strategies to address four key content areas adapted from the service quality gap model. It is also based on understanding consumers’ expectations and perceptions of services. This course will examine how consumers’ expectations are formed, how they change, and what firms can do to influence expectations. Other topics will include customer perceptions of service quality and how the interactions between customers and firms affect perceived value and quality.

A study of such consumer functions as decision making, attitude formation and change, cognition, perception, and learning. The marketing concepts of product positioning, segmentation, brand loyalty, shopping preference and diffusion of innovations are considered in context with the environmental, ethical, multicultural and social influences on increasingly diverse global consumers.

This course is a study of the design, organization, and implementation of the marketing communications mix. Various methods such as advertising, personal selling, and publicity, are analyzed as alternatives for use alone, or in combination, to stimulate demand, reseller support, and buyer preference. Particular topics considered include media selection, sales promotional, packaging and selling strategy, and their relationships in the promotion process.

This course is an investigation of the acquisition, presentation, and application of marketing information for management. Particular problems considered are defining information requirements, evaluating research findings, and utilizing information. Statistical methods, models, and/or cases are employed to illustrate approaches to marketing intelligence problems, such as sales forecasts, market delineation, buyer motives, store location, and performance of marketing functions.

This course will offer an opportunity to explore the impact of the evolving marketing efforts and business landscape from traditional media to digital media. Digital marketing includes media such as social media, mobile marketing, and search engines. Hence, it is essential for marketing managers to comprehend and familiarize themselves with various digital marketing strategies and the technologies underlying them. This includes learning how to develop a digital marketing strategy that aligns with business objectives and target audiences. The course explores key concepts and principles of marketing, such as market research, segmentation, targeting, and positioning, and how they apply to digital marketing. Finally, this course includes understanding ethical considerations and responsibilities in digital marketing, including data privacy, consumer protection, and social responsibility.

This course explores basic marketing principles while delving deeper into the multi-billion-dollar sports and entertainment industry. The course introduces an overview of various aspects of sport marketing and the application of basic principles of sport marketing. It helps students to learn how professional athletes, sports teams, and famous entertainers are marketed as commodities and how marketers who handle these deals can become very successful. The course will provide students with an up-to-date understanding of marketing concepts as they are currently being applied in various sport and entertainment contexts. Real life examples, applications, and case studies are given throughout the course to further improve students’ aspects of sport and entertainment marketing.

Although core marketing activities remain the same as large corporations, small and medium enterprises (SMEs) have unique marketing challenges related to limited marketing expenditures and limited customer base in addition to greater competition. They need a flexible innovative approach to marketing that is characterized by proactiveness and cost effectiveness. In this course, different types of SMEs are examined, and strategies and market positioning are contrasted. Then, nontraditional marketing tactics are reviewed such as guerrilla marketing, street and stealth marketing in addition to wide range of entrepreneurial and social media marketing. Students will have the opportunity to work in groups to develop and present a cost-effective marketing plan for a real SME from the local market. Afterwards, peer reviews and critique of the proposed marketing plans will be facilitated.

Retail marketing focuses on how to attract buyers to the retail environment and then how to persuade them to make a purchase. The retail industry and the forces affecting it are surveyed. Location, access, the external elements including signage, plus the ambient elements are examined. Image, brands, positioning, competition, core products, in-store stimuli, sales management, and customer relationship management are also considered. The topics are also related to online retailing. Students develop and present a plan for an assigned retail outlet, and critique the plans of others.

This course will offer an opportunity to explore the impact of the Internet and information technology on the practice of marketing. The Internet and information technologies have revolutionized the way companies create and maintain exchange relationships between themselves and their customers. Companies, both big and small, are in the process of using the Internet to maximize the scope, effectiveness and efficiency of their existing marketing programs. This course is designed to impart an understanding of the range of issues involved in planning and implementing effective marketing and information communication strategies for commercial or non-profit organizations. The course’s emphasis will not be on actual design of a web site, even though the merits and demerits of different layout types will be discussed. Some of the topics covered include strategic planning and its tactical implementation in electronic marketing, target market analysis and identification, the Internet’s marketing capabilities and limitations, management of customer and supplier relations concerns about privacy and ethics, and understanding the new technology’s impact on the field of marketing.

The aim of this course is to provide an understanding of how selling is critical to the success of marketing. The course will promote critical thinking skills as well as practical selling skills needed in a competitive marketplace. Course topics include, among others, selling principles and techniques, understanding of the tasks and roles of the sales manager, the management of sales professionals within an organization, developing and applying effective persuasive communications, creating a vision, developing and implementing a sales-team strategy, structuring sales-force, designing and assigning territories, recruiting, training, motivation and evaluating salespeople, methods of compensation, and forecasting sales. The emphasis will be on ways the sales-force can be molded to build long-lasting relationships with customers through the systematic analysis and solution of customers’ problems.

This course provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. The focus of the course will be at the level of the brand and the discussions will pertain to issues involved in the development and implementation of brand strategies. The course provides students with a valuable perspective, and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. In addition, the course gives students the skills and tools required to understand the different elements of a branding strategy. Students will also be able to view brands as strategic assets owned by a firm and learn how to leverage the brand to meet the overall corporate objective of a firm.

Marketing management problems, techniques and strategies needed to apply the marketing concept to the world marketplace. Understanding a country’s cultural and environmental impact on the marketing plan is emphasized, as well as competing in markets of various cultures. Worldwide consumerism, economic and social development, the spread of multinational corporations, business ethics, and current economic and marketing issues are examined.

Digital advertising is the tactic of leveraging the internet and its properties to deliver promotional ads to consumers on various channels. Unlike traditional advertising, digital advertising is more universal and flexible, enabling marketers to tell the story about their brand on the channels that their buyers frequent, using text, images, video, and more. Digital advertising can be part of the "digital noise" and part of an ongoing conversation that the brand has with its customers. Digital ads are everywhere. With digital advertising continuing to gain momentum, it is more vital than ever before to make it an integral part of the marketer's holistic marketing mix. The contents of this course can teach you how to reach larger audiences in a way that is real-time and increasingly personal, more effectively.

This course explores the impending revolution in web analytics in the era of big data. The focus will be on topics such as the Internet of Things, various social media, viral marketing, and Geo-location tracking. Students will investigate how web analytics can take a greater role in business decision- making in the future. Specifically, students will gain an understanding of the strategic and operational aspects of web analytics tools and technologies, how Web analytics can influence and create new marketing levers, and how new marketing levers impact customer relationships, brand response, and potentially, sales.

Applications of stochastic, deterministic, and simulation techniques to decision areas, such as market potential, product diversification, physical distribution alternatives, retail location, media selection, and market exposure. Quantitative and computerized methods are used heavily to enhance decision making in marketing, especially the selection, allocation, budgeting, and forecasting of marketing resources.

This course is a study of the nature of the business-to-business (organizational) marketplace concentrating on those aspects that differentiate it from consumer markets. The major focus of the course is marketing strategy, starting with an analysis of market wants and segments, concepts of pricing, distribution arrangements, and buyer/seller relations. In this last area, consideration will be given to service, personal selling, sales promotion, and advertising, as found in the organizational marketplace. At all times, emphasis is given to relating business-to-business marketing strategy to basic concepts in underlying business disciplines. Lectures and case discussions are used heavily in the course.

Special Topics in Marketing

This capstone course offers you the opportunity to apply your academic experience to conduct an experiential learning project in a designated field and apply your education in a practical manner. Students will work in teams on a single project for one partner organization. This experience will help students enhance their skills in oral and written communication, apply the knowledge acquired during the program to solve business problems involving actual data in a realistic setting, manage team dynamics, and develop a fundamental understanding of all practical aspects of Marketing program of study. This course is suitable for senior students only. The course content is updated regularly to take into account the latest marketing techniques and practices.

Marketing Internship

This advance marketing course deals with analyzing the major marketing decisions facing the firm, such as the level, mix allocation, and strategy of marketing efforts. Specific decision areas examined are market determination, pricing physical distribution, product policy, promotion, and channel management. Also examined are competitive, political, legal and social factors that may affect decision making process.

Designed for students with no prior course work in the field of marketing. A wide spectrum of marketing institutions and activities is covered. The impact of marketing on the total firm, the economy, and society in general is assessed. The course is intended to develop and organize the fundamental marketing concepts necessary to an analytical study of consumer behavior, the economic environment, and four managerial aspects of marketing. The acquisition and utilization of marketing research data for problem solving is stressed. Relation and integration of basic marketing knowledge to the successful development of sound marketing policy, planning, and strategy is developed.

An examination of the information technology that provides a basis for electronic commerce and its application in a variety of sectors and industries. Also included is coverage of the tools, skills and business concepts that surround the emergence of electronic commerce and the consequences of applying this technology to various commercial processes. Other topics are security, privacy, intellectual property rights, authentication, and legal liabilities.

An analysis of the socio-psychological foundations of consumer behavior including personality differences, needs and wants, status symbols, social change and mobility, fads and fashions. Consumer spending and saving habits, product preferences, leisure-time patterns, shopping behavior and motivation research are also examined for their impact on advertising, selling and marketing management.

This course is about the marketing challenges in an entrepreneurial firm. Successful execution of an entrepreneurial idea requires a sound marketing plan. In this course, we will investigate how marketing tools can enable entrepreneurs to realize the full potential of their ideas. The course involves research on the industry, marketing, and market, which are used to define a target market and market segmentation. It also involves developing a marketing budget, researching media platforms and determining promotional material costs. Finally, the marketing strategy describes marketing goals and objectives in a unified plan. Students will actively research and apply each component to their own business ventures, which will culminate in the development of a marketing plan.

This course offers a broad approach to marketing research as a model for acquiring, retrieving, and analyzing decision-making information, including market measurement, evaluation of sales and cost effectiveness, sales forecasting and primary marketing research studies aimed at solving specific problems. Emphasis is placed also on building a theoretical and analytical framework to provide flexibility in the design of marketing experiments and in judging recent research innovations.

Topics in Marketing

Marketing is evolving from an art to a science. Many firms have extensive information about consumers’ choices and how they react to marketing campaigns, but few firms have the expertise to intelligently act on such information. The goal of this course is to provide you with the skills needed to make intelligent use of marketing data and analytics to make business recommendations and decisions. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. The course employs a combination of lectures, articles, and “hands-on” exercises. By the end of the course, you will be able to walk into any company and help make data-driven marketing decisions.