Study Plan
The Bachelor of Science in Marketing degree program at CBA offer hands-on knowledge and practical experience in various marketing-related topics, including identification of customer needs, product definition and development, product pricing and decision-making. Marketing students will receive a foundation in core business in addition to the advanced marketing curriculum.
The Bachelor of Science in Marketing is typically a 120 credit-hour, four-year degree program. Students are required to complete 40 courses for graduation. The coursework includes:
| Requirement | Credit Hours | Number of Courses |
|---|---|---|
| General Education Requirements | 42 credit hours | 14 courses |
| College Requirements | 33 credit hours | 11 courses |
| Major Requirements | 21 credit hours | 7 courses |
| Major Electives | 15 credit hours | 5 courses |
| Free Electives | 9 credit hours | 3 courses |
| Total | 120 credit hours | 40 courses |
| Requirement: | General Education Requirements | |
| Credit Hours: | 42 credit hours | |
| Number of Courses: | 14 courses | |
| Requirement: | College Requirements | |
| Credit Hours: | 33 credit hours | |
| Number of Courses: | 11 courses | |
| Requirement: | Major Requirements | |
| Credit Hours: | 21 credit hours | |
| Number of Courses: | 7 courses | |
| Requirement: | Major Electives | |
| Credit Hours: | 15 credit hours | |
| Number of Courses: | 5 courses | |
| Requirement: | Free Electives | |
| Credit Hours: | 9 credit hours | |
| Number of Courses: | 3 courses | |
| Requirement: | Total | |
| Credit Hours: | 120 credit hours | |
| Number of Courses: | 40 courses |
Students who pursue a specialization in Marketing must take the following major required courses.
Major Requirements (7 Courses)
- MRKT 320 / Services Marketing
- MRKT 330 / Consumer Behavior
- MRKT 340 / Management of Promotion
- MRKT 370 / Marketing Research
- MRKT 410 / Internet Marketing
- MRKT 460 / International Marketing
- MRKT 480 / Quantitative Marketing Methods
In addition, Marketing students should take five major elective courses from the following list.
Major Electives (Any 5 Courses)
- MGMT 325 / Supply Chain Management & Logistics
- MGMT 341 / Industrial and Organizational Psychology
- MGMT 351 / Human Resources Management
- MGMT 383 / Principles of Entrepreneurship
- MGMT 422 / Lean Production in Manufacturing and Service
- MGMT 451 / Employee Training and Development
- MGMT 471 / Role of the Global Corporation
- MGMT 451 / Employee Training and Development
- MGMT 484 / Innovation Management
- MGMT 488 / Corporate Social Responsibility and Sustainability
- MRKT 401 / Marketing for Small and Medium Enterprises
- MRKT 402 / Retail Marketing
- MRKT 450 / Sales Management
- MRKT 451 / Brand Management
- MRKT 491 / Business to Business Marketing
- MRKT 495 / Special Topics in Marketing
- MRKT 498 / Capstone in Marketing
- MRKT 499 / Marketing Internship
